Koehler said he was committed to making clubs as Hogan did, telling his employees, “If you don’t think Mr. The production site is less than 10 miles from the original Hogan plant on West Pafford Street in Fort Worth. He also announced the company would return to its roots, and name the first line of clubs the Ft. In addition to financing for the venture, Koehler lined up former employees with more than 130 years of Hogan experience. In 2012, Koehler was making specialty wedges for SCOR Golf in Victoria, Tex., when he approached Perry Ellis’s president, Oscar Feldenkreis, about buying the Hogan brand and resurrecting its club line. In the 1990s, Koehler was the marketing director for Hogan clubs.
Terry Koehler, 62, grew up idolizing Hogan, a fellow Texan who had played golf with Koehler’s father before World War II. In 2012, Callaway sold the brand name to Perry Ellis International, which continued to sell Hogan golf balls, apparel and accessories. Five years later, it ceased production of golf clubs. Callaway purchased the company out of bankruptcy from Top-Flite Golf for $125 million in 2003.
It went through a succession of owners after Hogan sold it to AMF in 1960. After Hogan’s death in 1997, the company strayed from its roots as an elite club maker.
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